I BELIEVE ATHLETES CAN BUILD THEIR OWN BRAND EQUITY BEFORE SOMEONE ELSE DECIDES THEY HAVE IT.

I created The High School Athlete™ to give high school athletes a platform that truly serves their game, their story and their brand - so they can build real brand equity during these foundational years and create their own opportunities, long before external ones arrive. While THSA is being built to give athletes greater visibility beyond their stats, we are also connecting families with the stories, experts, businesses and resources that matter.

MY BACKGROUND

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I'VE BUILT THIS KIND OF VALUE BEFORE.

Before THSA, I built The LB Brand - an internationally recognized lifestyle brand and digital platform centered on modern motherhood, modern fatherhood, modern childhood and the families who live it. I didn't just sell products. I created visibility. I told stories. I built community. And the brand gave people something they wanted to be part of.

THE LB BRAND MOVED BEYOND PRODUCT AND INTO CULTURE. WORN BY PUBLIC FIGURES, PROFESSIONAL ATHLETES, AND FAMILIES ALONGSIDE THE GLOBAL COMMUNITY THAT BUILt IT.

Today I’m a brand architect and founder of House of 88 Creative, entrepreneur, photographer and storyteller with two decades of experience building brands, businesses, and connected communities around identity, connection and story.

Throughout my 20 year career, I’ve been featured in outlets like The New York Times to The Associated Press, and had my brand’s products rocked by public figures like Jennifer Lopez, Gwen Stefani, former NFL former wide receiver, AJ Green + family, NFL running back, Jonathan Stewart and more.

But it wasn’t until my oldest son entered high school as an athlete that I began looking at these four years through the lens of everything I’ve spent my career doing. I realized there were things I would naturally begin building around him because I understand brand, story and visibility. That’s when I saw the gap.

TODAY, I AM CREATING THE GO-TO PLATFORM FOR THE HIGH SCHOOL ATHLETE SO THEY CAN BE EMPOWERED TO OWN THEIR TALENT, THEIR STORY AND THEIR BRAND.

→ FORMER NFL WIDE RECEIVER, AJ GREEN + WIFE, MIRANDA, IN LB BRAND’S I AM MODERN MOTHERHOOD® TEE AND THEIR SON IN OUR MODERN KID TEE

→ FORMER NFL RUNNING BACK, JONATHAN STEWART, IN LB BRAND’S MDRNFTHR® TEE

→ JENNIFER LOPEZ IN LB BRAND’S PROTECTOR. LOVER. MOTHER.® VNECK

→ GWEN STEFANI IN LB BRAND’S I AM MODERN MOTHERHOOD.® ROUND SUNGLASSES

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