MY BACKGROUND

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I'VE BUILT THIS KIND OF VALUE BEFORE.

Before THSA, I built The LB Brand - an internationally recognized lifestyle brand and digital platform centered on modern motherhood, modern fatherhood, modern childhood and the families who live it. I didn't just sell products. I created visibility. I told stories. I built community. And the brand gave people something they wanted to be part of.

THE LB BRAND MOVED BEYOND PRODUCT AND INTO CULTURE. WORN BY PUBLIC FIGURES, PROFESSIONAL ATHLETES, AND FAMILIES ALONGSIDE THE GLOBAL COMMUNITY THAT BUILt IT.

Today I’m a brand architect and founder of House of 88 Creative, entrepreneur, photographer and storyteller with two decades of experience building brands, businesses, and connected communities around identity, connection and story.

Over the past two decades, my work has been recognized by outlets including The New York Times and The Associated Press, while brands I've built have reached communities around the world and been worn by public figures including Jennifer Lopez, Gwen Stefani and professional athletes. Through all of it, I've seen what can happen when identity, story and visibility come together intentionally.

But it wasn’t until my oldest son entered high school as an athlete that I began looking at these four years through the lens of everything I’ve spent my career doing. I realized there were things I would naturally begin building around him because I understand brand, story and visibility. That’s when I saw the gap.

TODAY, THE HIGH SCHOOL ATHLETE™ IS BEING INTENTIONALLY BUILT TO EMPOWER HIGH SCHOOL ATHLETES TO OWN THEIR TALENT, THEIR STORY AND THEIR BRAND, AND BUILD VISIBILITY INDEPENDENT OF EXTERNAL OPPORTUNITY.