—> PERSONAL BRAND MASTERCLASS
Created by the founder of THSA, this is for parents of athletes serious about taking their sport to the next level. In just under an hour, understand what personal brand actually means, why these four years matter, and what you can begin building now. Because understanding personal brand shouldn’t be reserved for the few, this audio masterclass is accessible to every athlete family for just $37.
—> WHAT IS THE HIGH SCHOOL ATHLETE™ ?
We’re a new go-to media + resource platform for the entire high school athlete journey. A platform built for their game, story + brand, giving athletes a place to build visibility and owned brand equity during these foundational four years.
Athlete Features. Stories. Podcast. Experts. Recruiting. Personal brand. Performance. Resources.
—> BECOME A THSA PRE-LAUNCH PARTNER
Put your business in front of the high school athlete community. THSA is currently bringing in its first businesses and partners at pre-launch pricing ahead of the January 2027 launch.
—> MEET THE FOUNDER
Brand architect, entrepreneur, photographer, storyteller and mom of a high school athlete.
With two decades spent building brands, businesses and communities around identity, connection and story, Jen Leone is bringing that experience into the world of high school athletics and building the platform she realized was missing when her own son entered high school.

